内容
Praise for persuasion the art of getting what you want “Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.” –Mike Litman, CEO, Connect To Success, Inc. and coauthor of “Conversations with Millionaires” “Dave Lakhani tells you everything you’ve just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride ” –Jay Conrad Levinson, “The Father of Guerrilla Marketing” and author of the “Guerrilla Marketing” series of books “Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.” –Chet Holmes, Fortune 500 superstrategist and author of the “Mega Marketing,” “Business Growth Masters,” and “Guerrilla Marketing Meets Karate Master” sales programs “Man, talk about persuasive. Dave convinced me to read and review his book, and I don’t even like the guy.” –Blaine Parker, author of “Million-Dollar Mortgage Radio” “Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.” –John Klymshyn, author of “Move the Sale Forward”
作者
Praise for persuasion the art of getting what you want “Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.” –Mike Litman, CEO, Connect To Success, Inc. and coauthor of “Conversations with Millionaires” “Dave Lakhani tells you everything you’ve just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride ” –Jay Conrad Levinson, “The Father of Guerrilla Marketing” and author of the “Guerrilla Marketing” series of books “Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.” –Chet Holmes, Fortune 500 superstrategist and author of the “Mega Marketing,” “Business Growth Masters,” and “Guerrilla Marketing Meets Karate Master” sales programs “Man, talk about persuasive. Dave convinced me to read and review his book, and I don’t even like the guy.” –Blaine Parker, author of “Million-Dollar Mortgage Radio” “Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.” –John Klymshyn, author of “Move the Sale Forward”
目录
前言
第一章 无处不在的说服之道
别怀疑，说话就能解决任何问题
说服之道的重点是“服”不是“说”
让语言为你增添魅力
说服之道的核心四要素
世界上最有影响力的人都是说服大师
用语言完成真正的逆袭
第二章 只有三秒钟分析你要说服的对象
第一级定位：关于身份、关系
是个体说服还是群体说服
比对方更关心他的目的
性格原因会导致不欢而散
好的说服者都是心理状态评估师
第三章 在心里拟订你的说服计划
抛出最具吸引力的话题
预留倾听的时间
抓住双方的感情共通点
对方的性格决定你要花多长的说服时间
像准备*一样准备谈资
整装待发：心情、表情、注意力
第四章 重点的一句话和重要的一些话
一句话赢得对方的认同感
是直奔主题还是闲话家常
跳出对方的逻辑圈
把后果告诉对方并不是件坏事
大事化小与小事化大
注重暗示的力量
一句话挽回：给异议一个商量的余地
第五章 注重对方的微反应
一问一答代表拒绝
抓住对方倾听的兴奋点
那些表示反感的小动作
关于愤怒
用你的节奏让对方听得津津有味
你的话具有催眠作用吗
情感认同的表达
第六章 说服中的思维控制术
语言中的硬度及软度
人的本性：被重视和欲望被满足
成为感情主导者
让对方成为你的利益共同体
渐进式的情绪操控力
催眠师的秘密
巧施技巧，让对方跟着你的思路走
心悦诚服说YES
洗脑术的逻辑：让对方提出你需要的
一击即中的攻心术
第七章 学会制作和运用你的工具
数据是记忆的重点笔记
从对方的动作看穿对方的秘密
让PPT展示你的思维优势
表格让此处略去1000字
是排比句还是对比句
恰当的停顿带来转折效果
学会利用身边的小物品
第八章 演讲：群体说服中的策与略
清楚为什么而演讲
零材料下的即兴演讲
优质的内容是成功演讲的基础
演讲时用音调等辅助技巧来调节情绪
抑扬顿挫的演讲节奏
掌控时间，别让听众睡着
不要照搬稿件
演讲的首尾有玄机
第九章 说服之道中的团队与配合
什么是优秀的说服团队
找到那个适合的队友
唱反调的技术与火候
团队说服中的禁忌
不要轻看小人物
第十章 说服成功后还需要维护
别让对方在事后生气
保持互动同样重要
引爆心理：让大众互相影响
用明确的利益维护关系
给对手留一点儿余地